2024 FPFC Expo

Anaheim Convention Center

Wednesday, May 1st, 2024

🌿 Join us at the Fresh Produce & Floral Council 2024 Expo, Fresh Forward, on Wednesday, May 1st, at the Anaheim Convention Center! 

Discover how FPFC is propelling the fresh produce and floral industry forward by highlighting the incredible benefits of fresh fruits, veggies, and flowers. The day kicks off with the Keynote Breakfast at 7:30 AM, featuring the presentation of the prestigious Floral Achievement Award and the Norman H. “Buz” Bolstad Award.

Following these esteemed awards, Patrick Kelly of the Produce Industry Podcast will lead a captivating discussion as he moderates a special buyer panel with panelists Javier Bautista of Northgate Markets, Andy Hamilton of Markon and Bryan Presley of Albertsons.
 Get insights into the latest trends and innovations shaping the industry.

We are honored to welcome Chef Jeff Henderson, an award-winning celebrity chef and best-selling author, as our Celebrity Keynote speaker. Chef Jeff, hailing from South Central LA, will inspire and share his culinary journey.

Don't miss this opportunity to connect, learn, and be part of the Fresh Forward movement.
Register now and be a part of the future of fresh produce and floral excellence! 🍎🌺

The show floor will open at 10 AM for Exhibitors and Retailers on Wednesday, May 1st, 2024. 

Attendees without Exhibitor or Retail Badges will be permitted to enter the show floor at 11 AM. 

*There will be no cancellations after Monday, April 1st, 2024.

Vice-Presidents, Directors and Supervisors get early looks at new products and packaging, and in-store marketing and merchandising options that help them make decisions about fixtures, merchandising and placement.

Institutional Foodservice personnel discover new ways to use and prepare fresh produce and build relationships with their suppliers.

Chefs and Restaurant/Catering personnel build relationships with hundreds of suppliers while discovering new commodities and varieties that consumers will be talking about and looking to experience.

Floral and Produce discover developing trends and find new partners to help deliver the products their customers want.


2024 Expo Retail/Foodservice Attendees Include:

Albertsons, Bristol Farms, Chino Valley Unified School District, Gelson's Markets, Grocery Outlet, Markon, Northgate Gonzalez Markets, Rancho Markets, Stater Bros. Markets, Vallarta Supermarkets, Pauma Unified School District, Vons and more!

There will be no cancellations after Monday, April 1st, 2024.

Sponsors of the FPFC Expo are the organizations at the forefront of this association. 

Our sponsorship packages include: 

  • Increased visibility among Retail and Food Service attendees
  • Opportunity to showcase your brand through online media
  • Branding throughout the event
  • and more! 


Please note: the price of a single booth is applied toward the total of a sponsorship package, so if you are planning to exhibit at Expo, you are already part of the way to a package that will increase your brand’s visibility with logo placement before, during and after the show.