2023 FPFC Expo

Anaheim Convention Center

Thursday, April 27, 2023

The fresh produce and floral industry cultivates health & wellness through showcasing the advantages of eating fresh fruits & veggies and promoting the benefits of floral at the 2023 FPFC Expo, Cultivating a Healthy Future.

Join the Fresh Produce & Floral Council at the 2023 FPFC Expo at the Anaheim Convention Center. This event will feature our Keynote Breakfast with Sarah Thomas, the NFL’s First Female Official; One of the Sports Illustrated 100 Most Influential NFL Figures of All Time. 

The show floor will open at 10 AM on Thursday, April 27, 2023. 

There will be no cancellations after Friday, March 31, 2023.

Vice-Presidents, Directors and Supervisors get early looks at new products and packaging, and in-store marketing and merchandising options that help them make decisions about fixtures, merchandising and placement.

Institutional Foodservice personnel discover new ways to use and prepare fresh produce and build relationships with their suppliers.

Chefs and Restaurant/Catering personnel build relationships with hundreds of suppliers while discovering new commodities and varieties that consumers will be talking about and looking to experience.

Floral and Produce discover developing trends and find new partners to help deliver the products their customers want.

Get your product and brand in front of the right regional and national retailers. Retailers will be in attendance from: 

99 Cents Only, Albertsons, Bristol Farms, Grocery Outlet, Lazy Arces,  Northgate Gonzalez Markets, Pavilions, Rancho Markets, Stater Bros. Markets, Superior Grocers, Super King Market, Target, United Supermarkets, Vons and more! 

Sponsors of the FPFC Expo are the organizations at the forefront of this association. 

Our sponsorship packages include: 

  • Increased visibility among Retail and Food Service attendees
  • Opportunity to showcase your brand through online media
  • Branding throughout the event
  • and more! 


Please note: the price of a single booth is applied toward the total of a sponsorship package, so if you are planning to exhibit at Expo, you are already part of the way to a package that will increase your brand’s visibility with logo placement before, during and after the show.